TRANSCREATION

What is transcreation?

In brief, transcreation is a brand presentation in a foreign language. Transcreation is something beyond literal translation to connect your brand with your audience in specific country or culture. It’s a creative writing powered translation.

Professional transcreation service helps your culturally specific marketing campaign to reach its best performance. The end result of the process is localized or internationalized copy that speaks your brand message in your audience language. One example of successful campaign was when KFC entered Indonesian market. The brand tagline, “it’s finger lickin’ good” was transcreated into “jagonya ayam” which literally means “chicken expert”. The audience need to feel that the message was specially crafted just for them. In addition to brand tagline, advertising copy or slogan and other marketing contents also need to be transcreated into something that emotionally resonates.

Are you ready to boost some brand awareness, increase sales, and drive growth?